Mr. Ken Amaro was born in the U.S. Virgin Islands. His father and grandparents were born on the island of Puerto Rico, more specifically Culebra.
Mr. Amaro attended Jones College in Jacksonville, Florida, where he earned a BBA in 1980. He worked as an Anchor/Reporter at First Coast News from 1979 until his retirement in 2021.
Well known for his “On Your Side” consumer reports, Ken worked tirelessly for the consumer by uncovering scams, rip-offs, and swindles.
He prided himself in helping viewers with problem-solving, using his motto, “Don’t get mad, just say, ‘I’m telling Ken!’”
Mr. Amaro has been a trusted voice for the voiceless, advocating for integrity and honesty in Jacksonville. He said in a statement, “For more than 40 years, Jacksonville families trusted me to serve as a voice for the voiceless and be a strong advocate for honesty and integrity in our city.”
His work has been recognized by numerous awards, including four Emmys and a Silver Circle Emmy for his years of service.
Ken was recently elected to the Jacksonville City Council, representing District 1, with one goal in mind to continue serving the community.
Ken is also a licensed and ordained Elder at Philippian Community Church and enjoys his role of teaching God's word during Sunday school.